There are over 2 billion online banking users worldwide, and the number is anticipated to reach 2.5 billion by 2024. With the increased demand for online financial services, digital banking apps have become one of the hottest niches in the fintech industry. However, it’s also a severe playing field that contains leading financial institutions, challenger banks, and even tech giants such as Google and Apple.
Benefits of Building a Banking App
Prior to developing a mobile banking app, you’ll need to consider its advantages to both the banks and customers. With a digital banking experience that utilizes the advantages of digital banking apps, financial institutions can have more opportunities to strengthen relationships with their business clients.
Benefits for users
With the service banking and finance app development, financial institutions will always be available within customers’ reach:
- Users can log in to their bank accounts, transfer money, manage their spending, and execute other financial activities anytime and anywhere, simply through a mobile device.
- Fast and secure access to the account with Face ID and Touch ID.
- Get immediate support without going to the branches.
- Provide a more personalized customer experience in comparison to branches. By implementing Machine Learning (ML) and Data Analytics (DA) to track and understand user behavior, banks have insights to improve their online services, such as user-friendly designs, more innovative features, etc.
Benefits for banks
There are several obvious reasons why traditional banks turn to innovative forms of providing financial services:
- Increase the ability to serve a larger number of customers.
- Reduce the time to approve the enterprise’s profile, work on related administrative tasks, etc.
- Reduce operational costs as banks can cut down the use of paper and costs associated with maintenance and staffing.
- Reach more users and communicate with them more effectively.
By implementing electronic Know Your Customer (e-KYC) technology in the online onboarding process, banks can minimize redundant tasks and bring customers smoother and quicker experiences.
9 key steps create a mobile banking app
Step 1. Market Research and Analysis
Market Overview
- Growing Adoption: Mobile banking apps have become indispensable, with 98% of Millennials and 99% of Gen Z using them for various financial tasks like budgeting and tracking savings goals. This shift emphasizes the crucial role mobile banking plays in modern financial management.
- Revenue Potential: The mobile banking market is experiencing significant growth, with revenues of $772.96 million in 2022, expected to reach $1.87 billion by 2030. This highlights the immense revenue opportunities for financial institutions investing in comprehensive, user-friendly banking apps.
- Trends in Mobile Banking: Key trends include AI integration for personalized banking, advanced security features such as biometric authentication, and seamless payment tools like NFC and digital wallets. Additionally, the rise of chatbots and voice payments enhances user convenience and interaction (Darya Efimova, 2024)
Understanding Your Target Audience
To create a banking app that truly connects with users, it’s crucial to deeply understand your target audience. KMS Solutions conducts thorough market research to identify the needs and preferences of your potential users. This involves analyzing demographic data, user behavior, and feedback from current banking app users to tailor your app’s features accordingly.
Analyzing Competitors
Analyzing competitors is crucial for identifying what works and what doesn’t in the current market. KMS Solutions evaluates the strengths and weaknesses of existing banking apps, helping you incorporate the best practices and avoid common pitfalls. This analysis helps ensure your app distinguishes itself in the competitive financial services market.
Identifying Market Gaps and Opportunities
By identifying gaps and opportunities in the market, KMS Solutions helps you develop unique selling points for your app. This might involve offering innovative features that competitors lack or improving on existing functionalities to provide a superior user experience.
Step 2. Setting the Foundation for Security
Given the sensitive information contained in banking apps, security is a top priority. Essential security measures include:
- Secure passwords: Encrypt all passwords before storing them to prevent unauthorized access. Implement solid validation processes for password recovery to ensure that users can securely change their login credentials.
- Auto logout: Automatically log users out from the system after a period of inactivity on both the front end and back end. This reduces the risk of unauthorized access if a device is left unattended.
- Secure authentication: Employ robust methods such as one-time passwords (OTP), message confirmations, encrypted PINs, biometrics, and two-factor authentication (2FA) to verify user identity securely.
- Data privacy: Restrict developers’ access to sensitive information such as user tokens and passwords. Ensure that all customer data is stored on secure platforms to maintain privacy and security.
Ensuring the security of banking apps is crucial, as these applications handle highly sensitive information. Encryption, secure authentication methods, and stringent data privacy measures are vital to protect users’ financial data. KMS Solutions integrates these security measures into their app development process to provide clients with robust and secure banking applications.
Step 3. Defining Features of a Banking App
Essential Features to Build a Banking App
To build a successful banking app, certain core features are non-negotiable:
- Account Management: Users should easily manage their accounts, view balances, and track transactions.
- Fund Transfers: Seamless fund transfers between accounts and to other users are essential.
- Bill Payments: The ability to pay bills directly from the app adds significant convenience.
Advanced Features to Create a Banking App
To stand out in today’s competitive financial landscape, a banking app must incorporate advanced features that enhance user experience, security, and convenience. Key must-have features for a modern banking app include QR Code Payments, AI-powered Chatbots, Cardless ATM Withdrawals, and Voice-activated Virtual Assistants.
- QR Code Payments: This feature simplifies transactions by allowing users to scan a QR code for payments, eliminating the need for physical cards and enhancing security and convenience.
- AI-powered Chatbots: These provide instant, 24/7 customer support, handling various queries from balance checks to complex banking services. They offer personalized recommendations and insights into spending patterns.
- Cardless ATM Withdrawal: Users can withdraw cash from ATMs without a physical card, using a code or QR code generated by the app. This adds a layer of security and convenience.
- Voice-activated Virtual Assistants: These allow users to perform banking transactions and inquiries using voice commands, providing a hands-free, user-friendly experience and improving accessibility.
Integrating these innovative features not only meets the evolving demands of tech-savvy customers but also positions the bank as a forward-thinking institution, driving greater customer satisfaction and engagement.
Step 4. Developing a Prototype for the Banking App
Developing a prototype is crucial for a successful banking app. A prototype serves as an early model, simulating the app’s design and functionality. Start with a low-fidelity wireframe that outlines the app’s structure and core elements. This allows for quick delivery and initial feedback, enabling rapid iterations based on user input. The focus here is on core functionalities and user flow rather than design specifics.
Once the wireframe is approved, transform it into a high-fidelity digital prototype. This version should include detailed graphics, navigation components, color schemes, animations, and micro-interactions. High-fidelity prototypes provide a realistic representation of the final product, facilitating detailed user feedback on both the interface and functionality.
Testing the prototype with real users is essential. Conduct usability tests to observe interactions, identify pain points, and gather improvement suggestions. Analyzing this feedback allows for refining the interface and enhancing the user experience, ensuring the final product aligns with user expectations. This iterative approach increases the likelihood of delivering an intuitive and functional banking app that stands out in a competitive market.
Read More: The best practices for UI/UX Design In 2024
Step 5. Designing the Banking App’s UX & UI
Creating an intuitive UI design for a banking app involves ensuring consistency and ease of use, which helps in building trust and providing a seamless user experience.
Brand Consistency
- Ensure layout, colors, icons, buttons, and forms align with the bank’s brand guidelines.
- Enhance visual appeal and foster user familiarity and trust through consistent design elements.
Logical Navigation Architecture
- Implement a flat menu hierarchy for simplified navigation.
- Enable users to access various activities from a single page without getting lost in multiple menu layers.
- Provide a high-level overview of the app’s logical architecture for easy feature location.
Responsive Design
- Ensure the app functions seamlessly across different devices and operating systems, particularly iOS and Android.
- Offer a consistent user experience regardless of the device used.
- Focus on making the app responsive to different screen sizes and resolutions.
Secure and Accessible Account Information
- Make the account balance feature easily accessible yet secure.
- Provide quick access to financial information while ensuring protection from unauthorized access.
Ensuring these best practices are followed during the design phase is essential for creating a banking app that meets user expectations and regulatory requirements. By focusing on a consistent, logical, and responsive design, banks can provide a more engaging and secure user experience. This approach not only helps in retaining existing customers but also attracts new users by offering a reliable and user-friendly banking solution.
Explore more: UX/UI case studies for Mobile Banking App
Step 6: Choosing the Optimal Technology Stack to Develop a Banking App
Frontend Technologies
The frontend technology stack determines how users interact with your app. KMS Solutions recommends using robust and scalable technologies like React Native or Flutter to ensure a seamless and responsive user experience across all devices.
Backend Technologies
The backend is where the core operations and data management take place. It is crucial for the app’s reliability, security, and overall performance. Using reliable technologies such as Node.js, Ruby on Rails, or Python ensures that your app can handle large volumes of transactions securely and efficiently. KMS Solutions ensures your backend is optimized for performance and scalability.
Security Technologies to Create Mobile Banking App
Security is paramount in banking apps. KMS Solutions incorporates advanced security technologies such as encryption, multi-factor authentication, and secure API integrations to protect user data and ensure compliance with financial regulations.
In the case of Asia Commercial Bank (ACB), the bank’s internal development team and KMS Solution’s digital team, after a thorough discussion, came up with the tech stack decision of React Native, Java Back-end, Monitoring & Log Tracing with ELK, Sentry, APM, K8s (Kubernetes), Gitlab CI.
Step 7. Development and Testing in Banking App Development
Third-party Integrations
To provide a seamless customer experience with a more user-friendly app flow, your app will certainly need to integrate with several different financial services. Therefore, you should carefully plan any APIs required to achieve this. This API enables safe data retrieval from large financial institutions via third-party applications.
Agile Development Methodologies
KMS Solutions employs agile methodologies to ensure flexibility and responsiveness throughout the development process. This involves breaking down the project into manageable sprints, allowing for continuous improvement and iteration based on user feedback.
Continuous Integration and Deployment (CI/CD)
Continuous integration and deployment streamline development by automating testing and deployment processes. KMS Solutions uses CI/CD pipelines to ensure that new features are tested and deployed efficiently, reducing time-to-market and improving quality.
Testing Strategies
Rigorous testing is essential for ensuring the app’s reliability and performance. KMS Solutions employs various testing strategies, including unit testing, security testing, performance testing, integration testing, and user acceptance testing, to identify and address any issues before the app goes live.
Step 8. Deployment and Maintenance to Boost User Retention
Launching Your App
A successful launch involves careful planning and execution. KMS Solutions ensures your app is ready for deployment, providing support throughout the launch process to address any issues that may arise.
Post-Launch Support and Maintenance
Ongoing support and maintenance are crucial for the continued success of your app. KMS Solutions offers comprehensive post-launch services, including regular updates, bug fixes, and feature enhancements to keep your app running smoothly.
Gathering User Feedback and Iterating
User feedback is invaluable for improving your app. KMS Solutions collects and analyzes user feedback to identify areas for improvement and implement necessary changes, ensuring your app continues to meet user needs.
Step 9. Focus on User Growth Strategy
Launching the app is just a start. After the development steps, you will need to work with the marketing team to gain valuable feedback from users to improve and update the app. By analyzing user behavior and their journey while using the app, you can understand their conversion points, features that need improvement, and offers that engage more users. Since the work of tracking user interactions and collecting their data is time-consuming, you can adopt solutions such as Mixpanel to build custom reports and measure user engagement and retention effortlessly.
Besides, to have a good influence on business growth, banks should also consider the Growth Hacking strategy. One of the first steps in growth hacking is to concentrate on customers’ requirements and have a clear vision of them and how you’re meeting their necessities. App proprietors and developers can come up with solutions to promote and get more users:
- Affiliate Marketing: you can use tools such as Accesstrade to connect with thousands of publishers to promote your banking app.
- In-app Analysis: Insider’s technology connects customer data across digital channels to find the most optimal touch points and predicts future customer behavior. Or by using Mixpanel – Product Analytics Solutions, you can have insights regarding how people are using the app, what is and isn’t working, and from that, prioritize the product roadmap, accelerate innovation, and improve the app.
Develop Banking App Easily with the help of KMS Solution
The journey from a mobile banking app concept to a full-fledged version is a straightforward process on paper. However, in reality, it’s never that smooth sailing. Numerous compliance obstacles, negative user experience, potential cyberattacks, and a host of other risks can make the path bumpier.
So, having a trusted banking app development company can help you navigate those challenges. With our extensive experience in developing top-notch software and applications, especially for the BFSI sector, KMS Solutions can be the right partner that you need.
