Recent years saw the insurance industry shifting towards mobile-first technologies. This transformation has been primarily driven by the multitude of benefits that mobile apps offer to insurance agencies, including heightened customer satisfaction, cost reduction, and accelerated growth.
With the global insurtech market projected to reach a staggering $39.44 billion at a CAGR of 30.7%, as per GlobeNewswire, the industry has emerged as a prominent player in the ever-evolving digital business landscape. On the other hand, in the Q1 2023, funding for the insurtech sector achieved a noteworthy $1.39 billion, marking a substantial 37.6% increase from the previous quarter. According to Gallagher Re’s latest report, although the deal count remained steady, there is a 25.3% increase in the average deal size.
These findings indicate the continuous expansion of the insurtech industry, presenting an enormous opportunity for businesses to enter this thriving market. If you are someone who is interested in building an insurance mobile app to join the industry, this blog is for you. Here, we provide great insights into the process of developing and launching an insurance mobile app. So, without further ado, let’s delve right into it
Different types of insurance apps
When it comes to insurance apps, there are two primary categories to consider: agent-focused apps and customer-focused apps. Each type serves a specific purpose, and understanding their distinctions is essential. Here’s an overview of these two categories of insurance apps
Insurance apps for consumers
This application is designed to cater to the specific requirements of insurance policyholders by providing them with a platform where they can conveniently access insurance offerings, seek information, provide feedback on products, and avail customer support services.
The integration of push notification and in-app pop-ups empowers insurance service providers to effectively and promptly communicate information to consumers. In unfortunate incidents, clients can reach out to a representative who can provide swift instructions to mitigate the situation. Leveraging the app’s geolocation feature, agents can efficiently navigate their way to the scene when needed
Furthermore, the app employs caching and advanced data capture methods, enabling the insurance provider to analyze users’ behavioral patterns and offer personalized information. By delivering services that optimally address individual needs, consumers can enjoy a heightened level of satisfaction and engagement with their insurance provider.
Insurance app for agents
This particular app type is highly suitable for startups seeking to develop customized applications that assist agents in efficiently managing insurance services within a unified platform.
With the mobile app, the insurers can build forms and leverage caching abilities to automate the collection of user-specific information, eliminating the need for traditional paper-based approaches. Applications can also streamline insurance-related processes, including policy management, customer relationship management, claim processing and more.
Additionally, these mobile apps can be programmed to gather client reviews, which provide valuable insights to agents regarding customer pain points and areas for improvement.
By utilizing insurer apps, agents are able to streamline their tasks, allowing them to focus primarily on high-reward processes. This increased efficiency and concentration on value-added activities can significantly boost their overall productivity, leading to enhanced performance and outcomes.
Steps to develop insurance application
The development process for a custom insurance app usually involve 4 stages
1. Discovery phase
During the discovery phase, a dedicated development team conducts an extensive information-gathering process to gain a comprehensive understanding of the insurance sector as a whole to further define the development process involved. The process comprises:
Market research
To formulate an effective customer-oriented strategy, it’s crucial to have a deep understanding of the target audience’s preferences and behaviours. This includes determining methods to attract users and envisioning how policyholders will interact with the application, identifying the specific needs it will fulfill, and uncovering the motivations that would drive customers to download the app
Competitor analysis
An equally significant aspect is conducting a thorough competitive analysis. This entails studying existing offerings in the insurance market that are similar to your own in order to determine your unique value proposition and recognize your competitive advantage. By evaluating the strengths and weaknesses of these offerings, you can shape a winning strategy and envision the desired outcome of your final product.
When crafting your strategy and product vision, it is crucial to consider not only the essential functionalities but also the emerging opportunities and recent trends. Features such as telematics, chatbots and AI/ML, self-service options, APIs, cybersecurity, and more should be taken into account. Incorporating these features into your app can effectively attract users and differentiate your offering from competitors.
Cost analysis
Given the capital-intensive nature of the insurance business, it’s vital to conduct a detailed cost analysis to proactively secure the funding required for the development, marketing and maintenance processes.
2. Business Model Decision
During this stage, it is pivotal to evaluate the advantages your insurance business can gain by developing a mobile application. Several common business models exist, including offering a free app with advertisements, implementing a freemium model that combines free and premium features, charging for the app upfront, providing subscription-based services, or exploring sponsorship opportunities.
Striking a balance between attracting users and generating revenue is of paramount importance. Various monetization methods offer different approaches to earning profits. Some methods allow for immediate monetization upon the application’s release, while others focus on gradually building an audience before implementing monetization strategies. It is crucial to consider your timeline and assess whether delaying monetization to establish a user base is a viable option.
It is imperative to develop and implement a monetization plan within the application prior to its release. However, it is worth noting that combining multiple monetization methods is possible, and you are not limited to utilizing only one. This provides the opportunity to optimize revenue generation while ensuring a valuable user experience.
3. Design Phase
The design phase of the insurance app provides a clear visualization of the app’s final appearance and functionality. The project would need to start with defining the requirements, strategize the UX by establishing the architecture and create a prototype incorporating key interface features
Fast prototyping plays a significant role at this stage. It enables mobile developers to experiment with ideas, identify optimal features, and assess the functionality and feasibility of a potential product. Developing a lightweight prototype is particularly important as it helps determine if the project has access to the necessary technologies right from the outset, ensuring alignment with the application’s goals.
4. Development & Testing Phase
In this stage, the functional UI/UX design obtained from the design phase is converted into a functional mobile app. This process involves combined efforts of both backend and frontend programmers.
Once the coding process is completed, quality assurance engineers conduct a series of comprehensive tests to identify any potential vulnerabilities in the app’s endpoints and user interfaces. These tests play a crucial role in ensuring the overall security and stability of the app, providing users with a secure and reliable experience.
5. App Deployment and Maintenance
Following the development phase, the next step is to release the platform on both the Apple App Store and Google Pay. It’s essential to collect user feedback right after the product launch. By carefully studying and implementing user feedback, you can ensure swift improvements and updates whenever necessary, allowing for continuous enhancement of the platform.
Tech stack to build an insurance app
The selection of libraries, frameworks, languages, development toolkits and programming methods heavily relies on the underlying platform chosen by the development team.
Innovative tech to elevate your insurance applications
In this section, we’ll provide you with a brief overview of the emerging technologies in insurance app development that can greatly enhance your app’s capabilities
Artificial Intelligence (AI)
Insurtech companies extensively leverage this technology to import and aggregate vast volumes of consumer data, enabling them to assess risks, streamline claims processing, and automate underwriting procedures. Artificial Intelligence (AI) powered tools play a crucial role in delivering a personalized user experience, expediting user verification, and detecting fraudulent activities.
For instance, a Chinese insurance company, Ping An, successfully implemented machine learning, resulting in a remarkable 57% increase in accuracy for identifying fraudulent claims within a year. This achievement translated into an astounding $302 million in savings.
Cybersecurity
To ensure the utmost protection of clients’ sensitive data, including personally identifiable information (PII), social security numbers (SSNs), driver’s licenses, credit cards, medical records, and more, it is crucial to integrate robust cybersecurity technologies into your insurance app.
Here are some essential cybersecurity tools that can fortify your insurance app against ransomware attacks, identity thefts, and cyber fraud:
- Multi-factor authentication (MFA)
- Cloud encryption
- Defensive AI
- Context-aware security
- Blockchain
- Manufacturer usage description (MUD)
- Behavioral analytics
- Extended detection and response (XDR)
- Zero Trust
IoT for telematics
Modern consumers are increasingly open to sharing significant data about their health, exercise routines, and driving habits in exchange for personalized insurance offerings and potential rate reductions. Insurers can leverage data collected from Internet of Things (IoT) sensors integrated into smart homes, wearable devices, and vehicles to gather this valuable information.
Regarding car insurance, IoT technology enables insurers to provide clients with two types of telematics programs: “pay-as-you-drive,” which calculates rates based on the number of miles driven, and “behavior-based,” which offers reduced insurance rates for safe and eco-friendly driving habits.
Furthermore, telematics tools assist insurance companies in reducing accident rates and maintaining their profitability. For instance, Traffilog, a web-based fleet management provider, asserts that by utilizing their IoT-powered technology, insurers can potentially decrease accident rates by 5% and double their profits.
Conclusion
Gone are the days when an insurance mobile app alone was enough to impress users. To create a truly successful app for your insurance agency, it’s essential to envision it as an end-to-end solution. Your app should seamlessly guide customers through every step of their insurance journey, from purchasing a new policy to filing a claim, all with just a few taps on their smartphone screens.
To achieve this, partnering with the right mobile app development team is crucial. They will help you analyze and understand all potential usage scenarios, allowing you to create a clear and comprehensive roadmap for your mobile insurance app. By doing so, you can ensure that your app meets your customers’ needs, fosters their long-term loyalty, and delivers a rapid return on investment.
This opportunity sounds promising, doesn’t it? We’re confident in the expertise of our business development consultant who can provide you with further insights. Feel free to explore and learn more about how we can assist you in this exciting journey.
