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KMS Solutions Innovated Phu Hung Securities' Trading Application for Enhanced User Experience

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PHS Elite Trading App

Facing a high drop-off rate due to outdated UX/UI and an onboarding process, Phu Hung Securities (PHS) Corporation made a strategic decision to revamp its stock trading app. To address these challenges, KMS Solutions helped PHS devise a strategy to re-innovate the trading app, focusing on intuitive design and performance optimization to bring the new breath for users. 

On 1st August 2024, the PHS Elite Trading Application was successfully launched on both App Store and Google Play Store, with impressive highlights:

Innovative features for a personalized and seamless experience for investors.

Advanced security measures (i.e., smart OTP and biometric login), ensuring robust protection for user accounts.

7 exceptional ways to place orders directly from any stock screen.

Download PHS Elite Trading

About the Company

Established in 2006, Phu Hung Securities (PHS) is a prominent financial institution in Vietnam, backed by the strategic shareholder CX Technology from Taiwan. Over its 18 years of establishment and development, PHS has been a trusted partner for investors across Vietnam.

Industry: BFSI

Headquarter: Vietnam

billion VND in charter capital
0 +
highly skilled professionals
0
branches & 1 trading office
0
top firms in the brokerage market
0 th

Challenges

  • PHS needed to renovate the trading application to support its business growth and improve the customer experience.

Solutions

  • UI/UX improvements and simplified navigation
  • Enhanced onboarding process and performance optimization

Results

A User-Friendly Trading Application

Personalized and seamless experience for investors, with innovative features that empower users to seize exciting investment opportunities.

Enhanced Onboarding and Performance Optimization

The more maintainable and extendable mobile source code by following Clean Architecture principles.

5.0-Star Reviews on App Store

From the release day, PHS Elite Trading app has received 12 reviews with overall 5.0 stars on the CH Play.

I acknowledge and greatly appreciate KMS Solutions' efforts through their solutions and their readiness for the relatively complex demands from Phu Hung Securities.
Jacky Chen
General Director of Phu Hung Securities
As the Project Lead for this project, I have experienced constantly changing emotions. From moments of great anxiety when seeing the project's outcome still quite rough and not yet meeting expectations, to feeling more confident and satisfied with the product as the project neared completion. KMS, as the solution provider, has delivered to PHS a completely new product in both user interface and experience, and PHS also trusts that the product will be well-received by investors in the future.
Nhan Pham
Deputy General Director Cum Project Lead of PHS
The process of working with KMS on the project has given me more specific insights into how to design products with a user-centered approach and focus on solving key customer issues. Additionally, KMS’ product designs also emphasize staying updated with design trends while ensuring client requirements are met. As a result, when the product is launched, the overall design stands out in the market.
Chi Pham
Manager of Marketing  &  Customer Care Center of PHS

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KMS empowers BFSI companies to optimize operations, drive innovation, and enhance product & service offerings through the combination of cutting-edge technologies and specialized solutions.
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