CUSTOMER SUCCESS STORY
KMS Solutions Innovated Phu Hung Securities' Trading Application for Enhanced User Experience
Facing a high drop-off rate due to outdated UX/UI and an onboarding process, Phu Hung Securities (PHS) Corporation made a strategic decision to revamp its stock trading app. To address these challenges, KMS Solutions helped PHS devise a strategy to re-innovate the trading app, focusing on intuitive design and performance optimization to bring the new breath for users.
On 1st August 2024, the PHS Elite Trading Application was successfully launched on both App Store and Google Play Store, with impressive highlights:
Innovative features for a personalized and seamless experience for investors.
Advanced security measures (i.e., smart OTP and biometric login), ensuring robust protection for user accounts.
7 exceptional ways to place orders directly from any stock screen.
About the Company
Established in 2006, Phu Hung Securities (PHS) is a prominent financial institution in Vietnam, backed by the strategic shareholder CX Technology from Taiwan. Over its 18 years of establishment and development, PHS has been a trusted partner for investors across Vietnam.
Industry: BFSI
Headquarter: Vietnam
Challenges
- PHS needed to renovate the trading application to support its business growth and improve the customer experience.
Solutions
- UI/UX improvements and simplified navigation
- Enhanced onboarding process and performance optimization
Results
A User-Friendly Trading Application
Personalized and seamless experience for investors, with innovative features that empower users to seize exciting investment opportunities.
Enhanced Onboarding and Performance Optimization
The more maintainable and extendable mobile source code by following Clean Architecture principles.
5.0-Star Reviews on App Store
From the release day, PHS Elite Trading app has received 12 reviews with overall 5.0 stars on the CH Play.
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