Ho Chi Minh, 22nd September 2022 – – Today, technology consulting company KMS Solutions announces a strategic partnership with Mixpanel, a rising product analytics platform. Sharing a common goal of helping businesses accelerate innovations and build transformative products, KMS Solutions and Mixpanel strive to provide valuable user insights for clients across industries via this collaboration.
In today’s ever-evolving landscape, product analytics has become an essential element in every business. As the volume of data is increasing exponentially, data analytics platforms are progressively adopted to help companies derive deep customer insights and make informed decisions from mountains of data. Growing at a breakneck pace, the industry is forecasted to be valued at USD 16.69 billion by 2028 at a 15.9% CAGR.
Noticing the surge in demand for this field, KMS Solutions has cooperated with Mixpanel to better support organizations in improving their product experiences.
“Data can reach its full potential when unlocked with analysis and not all analytics tools are created equal. Mixpanel’s pioneering event-based tracking solution gives product teams the ability to gain insights into how people are actually using the websites and applications product teams are building. Through this partnership, we’re looking forward to empowering enterprises to embrace product-led growth and fully level up their product strategies” – says Le Huu Tan Tai – Vice President of Vietnam Business at KMS Solutions
Equipped with various innovative features like group analytics, customizable team dashboard, and limitless segmentation, Mixpanel’s self-serve platform shows companies what is and isn’t working with their products, and helps them prioritize their product roadmap, accelerate innovation, and build better products.
‘’Existing product-analytics solutions provide limited insights into what is and isn’t working with products, stalling innovation. We aim to change that alongside our strategic partner, KMS Solutions, which is one of the top product development agencies in Vietnam, by offering end-to-end data analysis across the user lifecycle.’’ – Edward Kong, Head of Channel Alliances, APAC at Mixpanel, says.
To date, Mixpanel has acquired 7k+ paying customers, including industry leaders such as Uber, BuzzFeed, DocuSign, etc., and generated 70M+ product-related answers monthly.
Meanwhile, KMS, having 13 years of experience in consulting and providing digital solutions, has helped over 200 software companies across the globe. Together, with the strong analytics capabilities of KMS Solutions and Mixpanel’s powerful product analytics tool, both companies expect to discover new opportunities to streamline businesses’ product analytics process and deliver greater analytics value.
About KMS Solutions
Part of the KMS group, KMS Solutions is a technology consulting firm with a mission to empower digital enterprises and help them operate more effectively by leveraging software engineering excellence, digital capabilities, specialized accelerators, and fit-for-purpose solutions alongside strategic software partners.
KMS Solutions has cooperated with high-end enterprises operating in various industries, including ISVs, Banks, Financial Services, Insurance Institutions, FinTechs, and Healthcare across the Asia Pacific region.
About Mixpanel
Mixpanel helps companies measure what matters, make decisions fast, and build better digital products through data. With its powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Headquartered in San Francisco, Mixpanel has an award-winning employee experience and culture, with offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: www.mixpanel.com.
